Egoé ŠTOK - visual campaign & styling

I was there at the very beginning - co-developing the concept behind Egoé ŠTOK, a collection of wooden furniture for company Egoé that blends function with honest design.
From the first sketches to the final photo shoot, I helped shape the visual identity of the product. It was a close collaboration with designer Daniel Golík, rooted in shared values: simplicity, purpose, and craftsmanship.
For the photography, I wanted to stay true to the idea we started with - clean, calm images that let the materials and details speak.